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The first Internet TV license has put industry still bottlenecks - TV, Internet TV - Media Industry
With the domestic Internet TV License issuance, the industry that the development policy of the Internet TV industry has opened the door and usher in a new round of market expansion. However, the current Internet-based TV industry is still in its infancy, the opportunity to benefit not yet clear, industry still the bottleneck. Policy to open the first gate Internet TV license issued Reporter recently learned that the Information Office of the State Administration of Radio, the first three domestic Internet TV license has been issued, China's Internet TV (CNTV), SMG Shanghai Media Group and Hangzhou China Media Network Limited number of which were obtained 3 license. Internet TV licenses issued by that country for the development of Internet TV at the policy level a major breakthrough, especially in countries actively encourage promotion of triple play in the background, the development of Internet television is the general trend appears. CCTV Booking System recently announced that General Manager, Film and Television approved the application of CCTV, relevant business ready open.
Network Video "Copyright Age" for the building of China's Internet TV brings opportunity. Mainstream online video sites in the country played the "copyright license" in the context of an active field of copyright for online video dominance, and the right to speak online video production and speed up market development of copyright business network television has become an important strategy for future development one. Shanghai Media Group's stakeholders, revealed in an interview, the group is currently active on the network news station's content and technology structures, may be officially announced recently, but it can catch up before the Expo is not yet OK. CICC study suggests that, with the issuance of a license, the Internet TV in the past year of ups and downs, finally taken in 2010, a key step in the licensee's state-controlled video site + Internet TV industry shapes gradual establishment of the Internet into the development phase of the television industry, and will, and digital TV, IPTV was the three pillars. License is expected to boost end-products Sell In the industry that Internet TV was first promoted by a TV manufacturer, and its development will affect the hardware manufacturer's sales. From the traditional sense, the hardware manufacturer is to get through the whole product sales profits, and now the hardware can carry more content to profit through more channels. Therefore, the first official release of Internet TV license will boost product sales, also will bring the domestic TV manufacturers good machine. Recently, the major color TV manufacturers in the development of internet TV terminal business moves frequently. In addition to TCL and China at the end of March, said the number of Internet TV content of the media to start Cooperation , Hisense Electric and Qinghua Earlier also want to with Shanghai and CNTV cooperation. In addition, including Konka, Changhong, Skyworth, etc., Home Appliances Flat-panel TV manufacturers have also begun to shift the focus of Internet TV.
Konka area, said in an interview the company in March this year, starting from the phase-out does not have Internet access, television, universal access to second-generation LED TV, and held on March 29 net Rui LED 2 General Assembly on behalf of the world starting cum distributor. Data, the Internet television start in 2008, 2009, 2.12% market share. And Qing dynasties Research Center report is expected in 2010, the average growth rate of Internet TV will reach 50% or more, and will gradually become the major TV industry's future development. Xiangcai Securities analyst Tian Hong Kong media industry that the Internet TV market has great potential. Meanwhile, the current mainstream LCD TV market, and the LED TV's core technology in foreign countries, while domestic Internet TV chip technology, mainly in the hands of domestic enterprises, so Internet TV is expected to become the market leader in domestic color TV enterprises key to the future, for revitalization of national enterprises, the development of domestic brands of great significance.
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